Graphic and audiovisual designer Rogier Wieland literally cut a name for himself with his brilliant video clip “Watcha got?!” This stopmotion cardboard animation for the Dutch band Trenchcoat took almost a year to make – an impressive and intriguing display of creativity and patience, featuring a combination of live and animated images.
Wieland first shot live-action video of the band. He converted this footage into stills, which he printed out, pasted on cardboard, and then cut out. He used more than 10.000 of these cutout figures to produce the stopmotion shots that were used to produce this incredibly dynamic movie.
Wieland got the idea for his method while working on a movie for his graduation project at the art academy in The Hague. “I was cutting out characters in Photoshop for each frame of the movie and wondered what it would look like if I cut them out of printed stills,” says Wieland. “I didn’t choose to be a stopmotion filmer. I’m a graphic designer who loves to design moving images. I really like it when an animation is made of real materials, like cardboard. There is something magical about an animation made with materials you can touch, that move and change shape in a way that is actually impossible.’
Music is an important source of inspiration for Wieland. “But I also get a lot of inspiration from art, nature, and typography. I enjoy designing and animating letters. When I design a logo I usually don’t use existing fonts.’
Wieland has plans to create more music video’s and to apply motion design for other purposes. Anything will do, he says, “as long as I’m able to develop and surprise myself with new ideas.”.
SIMON SCHUBERT (GER) (Artist) Visual Sensations
MIKAEL KROGERUS (FI) & ROMAN TSCHÄPPELER (CH) (Journalist & Founder and CEO Guzo) Kaospilots
*subject to change
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